RAW is a multi-discipline, self-taught creative director and strategist, specializing in brand strategy and direction. A decade of experience working with both small businesses and AAA brands. Highly-skilled at synthesizing concepts and creating revenue generating profit sectors through content creation, ad-work, marketing collateral, and product design. 8 years of high-profile, team-based experience revolving around integration and management of larger assets and resources.

We are often told to exist within a realm of rules created by successful photographers, designers, stylists, and other creative intellects that govern industry standards and a collective point of order . Because of this, creativity is often placed into guardrails resulting in overly-familiar approaches to work. NON-FORMAT, short for ‘non-traditional formatting’, exists apart from that space. We use asymmetrical thinking and unconventional techniques to accomplish our objectives without comprimising quality and executing our clients’ demands.