AN UNCONVENTIONAL MARKETING EXPERIMENT

A CREATIVE AGENCY AS A SUBSCRIPTION SERVICE

a PRIORI Concepts (active 2020 - 2022) used unconventional marketing tactics to court report clients — most notable of which, creating over 13 different clothing drops to be given away completely for free. It resulted in a marketing boost that helped us sign over 20 repeat clients, over 50 activations and client projects. In lieu of a retainer, clients had the options of selecting from different tier packages — a lower tier that provided basic photo/short-form video content, a medium tier that provided basic brand strategy as well as a 360 content creation, and a higher-tier package that acted as a full-service creative agency addressing the entirety of client needs. Clients could choose to pay monthly as that was the common rate for subscription-based services. All clients signed up for the highest tier package.