CONSTANT PRACTICE — THE FIRST ‘STORE’ (2020)
The BRIEF
Zeke — founder of Constant Practice
Create a store space that wasn’t taking itself too seriously to place, sell, and showcase over $200,000.00 worth of archive vintage fashion product.
In order to provide safety to guests, we created a ticket and appointment system to promote and enforce social distancing. Hand sanitizer, hand washing stations, and other preventative measures were provided.
SERVICES PROVIDED:
Photography (store setup, guest photography)
Graphic Design
Store launch
Creative Direction
Art Direction
Set Design
Styling
Marketing Collateral
Location Scouting
Production
The Marketing
With the pop-up being more for the true enthusiasts, the marketing needed to reflect as much detail as possible to entice specifics of pieces that would be on display. The marriage of needs dictated the creation of info-graphics made specifically for social and newsletter formatting
The photographer for this was Cristian Zuniga-Damann — while RAW/NF provided the other services listed.
